G enerating leads is an important aspect to consider in keeping a business profitable. Lead generation is to attract and convert strangers into prospects and finally into members. With so much competition, you need to strive for the largest market share in your local area.
Let's take a look at some of the methods of lead generation
We all are aware of the power of social media. People become famous within hours after their content goes viral. Leverage on the fact that there are 3.5 billion social media users around the world. Run targeted ads on Instagram, Facebook and TikTok to reach local population in the radius of 8-10 kms. If you are new to the world of sponsored posts, take help of any digital marketing agency or if you short on cash, learn to run these ads by investing small amounts of money.
Word Of Mouth
WOM or popularly known as referral marketing is usually done by your existing customers. Keeping your existing clients happy will generate more leads through referrals. Make sure you reward your existing member when the lead gets converted to a member. This will encourage them to bring in more referrals. A win-win for both!
Organise fitness workshops in nearby malls / open spaces near your fitness studio and give your audience a glimpse of all the fun activities you do at your studio everyday. Don’t forget to collect their contact information to connect with them with exciting offers later that week.
Make sure you have a strong online presence. Be it your facebook business page, instagram profile or a website, make sure they are updated from time-to-time. Give clear details of how you can be reached on from these portals. Again, you can utilize the power of social media by keeping a track of people who are engaging with your posts regularly. Reach out to them with promotional offers.
Regularly schedule group activities fitness activities at your studio and ask your members to bring a friend along who will inturn is your potential lead.
So far, referral marketing is the most cost-effective lead generation technique. According to a survey, over 90% of people believe in service recommendation from friends. Incase you opt for paid promotion, it's important you consult your financial advisor to setup a marketing budget and figure out cost per lead. The end goal for all your lead generation strategies should be lower the cost per lead as much as possible so you can maximize your profits.
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